Discount alternatives check
See the extra sales a discount needs, then four ways to give value without cutting your price. For trades, shops, accountants and other small businesses.
Three things decide the maths: your price, your margin or cost, and the discount. Margin starts at 40% and the discount at 20%, so a price is enough for a first answer.
Use ex-VAT if you're VAT registered.
Margin is profit divided by the price. A 40% margin is not a 40% markup.
Cost means what each extra sale costs you: materials, delivery, card fees, staff or subcontractor time. Not rent or overheads.
Enter your usual selling price. You'll see what that discount does to your profit, and four ways to keep the price.
Fix the highlighted field to see the numbers.
These don't change the maths. They change which four ideas you see.
Used only to turn the percentages into pounds per month.
This check runs in your browser and needs JavaScript switched on. It still doesn't send your price anywhere.
